Privacy Policy

Avalon Marine is the trading name of Acuity & Acumen Solutions Limited (“Avalon Marine” or “we” or “us” or “our”) know that your privacy is important. This privacy policy (“Policy”) is designed to assist you in understanding how we will collect and use the information you provide when you use (i) our publicly available website (the “Sites”) and (ii) Zimplify marketing automation platform (platform) and other related services on which we post a direct link to this privacy policy.

What types of data does Avalon Marine collect about its users?

Personally identifiable information, which could include your name, street address, telephone number, email address, job title, date, and place of birth. If you submit to us any personally identifiable information in relation to another individual, you therefore represent that you have the authority to do so and permit us to use the information in accordance with this policy.

Other information we collect about you that by itself is not personally identifiable information but if combined with personally identifiable information could be used to personally identify you.

IP Address: Your “IP Address” is a number that is automatically assigned to the computer that you are using by your Internet Service Provider (ISP). An IP Address may be identified and logged automatically in our server log files whenever you access the Sites, along with the time of the visit and the page(s) that you visited. Collecting IP Addresses is standard practice and is done automatically by many websites, applications, and other services. Avalon Marine uses IP Addresses to calculate usage levels of the Site, help diagnose problems with its Site, and monitoring the regions from which you navigate to Avalon Marine Sites.

How does Avalon Marine collect personal data?

Personal information: We and our service providers may collect personal information in a variety of ways, including:

Through the Site: We may collect Personal Information, e.g., when you request a free demo, register for a webinar, contact us, subscribe to our email newsletter, download content (e.g., whitepapers), or register to use our Site.

Offline: We may collect Personal Information from you offline, such as when you attend one of our events, during phone calls with sales representatives, or when you contact customer service.
Through You: Avalon Marine may collect information such as your location or your preferred means of communication when you voluntarily provide it. Unless combined with Personal Information, this information does not personally identify you or any other user of the Sites. Note that there is no legal obligation for you to provide us with Personal Information and any information collected by us will be provided by you at your own will and with your consent.

Information From Other Sources: To enhance our ability to provide relevant marketing, offers, and services to you, we may obtain information about you from other sources, such as public databases, joint marketing partners, social media platforms, as well as from other third parties.

Testimonials: We post customer testimonials on our website which may contain personally identifiable data such as the customer’s name. If you no longer wish to have your information displayed on our site please contact use For Attention Of DPO in subject line.

Other Information: We and our service providers may collect other information in a variety of ways such as:

Through Your Browser or Device: Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version, and the name and version of the Sites you are using.

Through Cookies and Other Similar Technologies: Cookies and other similar technologies may be used to collect Other Information. We may use third parties to serve advertisements on other websites that may be of interest to you, based on information collected about your use of our Sites and other websites. To do so, these companies may place or recognize a unique cookie on your browser (including using pixel tags and web beacons). Please review our Cookie Policy for more information. Avalon Marine also uses web analytics services, which currently includes Google Analytics.

Google Analytics is a web analytics service provided by Google Inc. (“Google”). Google Analytics uses cookies and similar technologies to analyse how users use the Domains. The information generated about Domain usage (including your shortened IP address) is transmitted to Google in the U.S. This information is used to evaluate visitors’ use of the Domain, compile statistical reports on Domain activity, and provide other services related to the Site and Internet use. Google may also collect information about Domain visitors’ use of other websites. For more information about Google Analytics, or to opt out of Google Analytics, please go to:

How does Avalon Marine use personal data:

General: we may use personally identifiable information to:

  • Respond to your inquiries, and/or address other requests or questions
  • Enable your use of the Services
  • Contact you regarding your purchase
  • Consider and respond to your job application
  • Collect payments from you
  • Send you goods or services purchased through our Sites
  • Send you information and updates related to your purchase
  • Invoices, email notifications that you have specifically requested
  • Send email marketing communications relating to our business, which we think may be of interest to you; and email messages containing company news, product, or service information.
  • For our business purposes, such as data analysis, audits, fraud monitoring and prevention, developing new products, enhancing, improving, or modifying our Sites and services, identifying usage trends, determining the effectiveness of our promotional campaigns and operating and expanding our business activities.

How will Avalon Marine share personal data it receives?

Third Party Business Partners:

We may disclose information collected from a customer to our independent contractors and business partners who have agreed to (i) hold this information in confidence, and (ii) not use it for any purpose except to carry out the services they are providing for us.
Such contractors and business partners include those hosting our Services or other data; managing the functionality of our Services; processing credit or other payment card payments; assisting with marketing and promotions; and enabling us to send you email.

To comply with laws and regulations:

We may release Personal Information when we believe that release is necessary or appropriate (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce or apply our conditions of use and other agreements; (e) to protect our operations or those of any of our Affiliates; (f) to allow us to pursue available remedies or limit the damages that we may sustain; and (g) to protect the rights, privacy, property, or safety of Avalon Marine, our employees, our Affiliates, our users, or any other person or entity.

International Transfers of Data:

We are committed to the security of your personal data, and we will not transfer data outside of the EU unless adequate safeguards are in place to ensure that your rights are protected. We use Full Contact Inc. to acquire social profile handles linked to your email address so that we can provide you with information about our products that you have shown an interest in. We use SendGrid Inc to send email communications in relation to our products and services and to respond to customer support requests.

How can I access, correct, amend, or remove information about me?

If you would like to access, correct, amend, remove or limit the use or disclosure of any Personal Information about you that has been collected and stored by Avalon Marine, please notify us at so we can consider and respond to your request in accordance with applicable laws.

For your protection, we may only implement requests with respect to the Personal Information associated with the email address that you use to send us your request, and we may need to verify your identity before implementing your request. We will respond to your request within 1 month.

For how long will Avalon Marine retain my personal data?

We will retain your Personal Information for the period necessary to fulfil the purposes outlined in this Privacy Policy unless a longer retention period is required by law.

How can I opt out?

You may opt out of having your personally identifiable information shared with third parties. To do this, you may contact our Data Protection Officer using the information in the “Contact Us” section of this Policy. You may opt out of receiving future promotional/marketing messages from us by clicking the “Unsubscribe” link found in the footer of our email messages or by replying STOP to any SMS communications we may send to you.

Please note that if you opt out of promotional/marketing messages, you may continue to receive certain communications from us, such as administrative and services announcements and/or messages about your account/profile.

You may opt out of receiving cookies by updating your preferences on our Cookie Policy.
If you wish to exercise your right to be forgotten please contact our Data Protection Officer using the information in the “How to Contact Us” section of this policy.

Contact Us

If you have any questions or concerns about this policy or wish to exercise any of your rights as a data subject you can contact us (i) by email directed to the Data Protection Officer on, use “For Attention Of DPO” in subject line or (ii) by mail addressed to the Data Protection Officer at Avalon Marine, Suite 58, Milton Keynes Business Centre, Fox Hunter Drive, Milton Keynes, MK14 6GD This policy is effective from 14th February 2022.

Company information

Avalon Marine is a trading name of Acuity and Acumen Solutions Ltd, Registration Number 10530067. Company Registered Address 62 Wilson Street, London, EC2A 2BU. VAT Number 316170431


Cookies are a standard feature that allow us to store small amounts of data on your computer about your visit to a website. Cookies help us to learn which areas of the website are useful and what areas could be improved. You can choose whether to accept cookies by changing the settings on your browser. This may cause some features on the website to be dysfunctional. Advertising cookies are set to display targeted promotions or advertisements based upon your interests on the website or to manage our advertising. These cookies collect information about your activities on this and other sites to provide you targeted advertising.

What Cookies does Avalon Marne collect and use?

Below are a list of cookies we use within our website:

_ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_309QSSJP5Y2 yearsThis cookie is installed by Google Analytics.
_gat_gtag_UA_220308631_11 minuteSet by Google to distinguish users.
_gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics011 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional011 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary011 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others011 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance011 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent1 yearRecords the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
elementorneverThis cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time.
viewed_cookie_policy011 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.